"DEPTH OF FEELING IS MORE IMPORTANT THAN
DEPTH OF FIELD"
Fräckeye Studio was established in 2015 by Gordon Lund and ”Fräck” stands for
“bold & audacious” in swedish.
Gordon Lund is Chinese origin and grew up in Gothernburg, Sweden.
After finished his study in art & design, Gordon set his foot out to the world and traveled to UK, Milan and eventually back to HK for modelling.
In Year 2000, Gordon found his passion behind the camera lens and started up his Production company and provided photographic production services to countless of international photographers, advertising agency creatives and brand clients in Hong Kong and China for over a decade.
This experience has allowed Gordon to travel to 40 countries and gave him opportunities to take parts in different roles such as fashion stylist, producer, art director, photographer & videographer.
Life, time & hardwork has escalated him to become an allrounded Creator in asia today.
Gordon’s photographic visions and artwork ranges from high Fashion to sport & lifestyle, Complex composition to minimal simplicity. From finding the most exotic outdoor location to indoor studio shoot. Challenges is just the inspirations to his work.
Gordon’s flexible mind set with an eye of capturing details in unique angles is what makes his work refreshing and timeless.