"DEPTH OF FEELING IS MORE IMPORTANT THAN
DEPTH OF FIELD"
Fräckeye Studio was established in 2015 by Gordon Lund and ”Fräck” stands for “bold & audacious” in swedish.
Gordon Lund is Chinese origin and grew up in Gothernburg, Sweden.
After finished his study in art & design, Gordon set his foot out to the world and traveled to UK, Milan and eventually back to HK for modelling.
In Year 2000, Gordon found his passion behind the camera lens and started up his Production company and provided photographic production services to countless of international photographers, advertising agency creatives and retail brand clients from all around the world for the expanding asian market.
This experience has allowed Gordon to travel to 40 countries and gave him opportunities to take parts in different roles such as fashion stylist, producer, art director, photographer & videographer.
Dream, Passion, hardwork and time has escalated him to become an allrounded Creator in asia today.
Gordon’s visions and artwork ranges from high Fashion to advertising, Natural to Luxurious Lifestyle, Complex compositing to subtle details. He has mastered the skills of both shooting at outdoor location to indoor studio. His inspirations come from the everyday challenges from his work and the east & west culture he's pendling between.
Gordon’s unique mindset with an eye of capturing details in unique angles is what makes his work contemporary and timeless.