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Breast Concern Action - Hong Kong Hereditary Breast Cancer Family Registry


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As women are the majority of the victims for Breast Cancer desease.  

"Slap him" charity campaign for HK Hereditary Breast Cancer Family Registry is using a new angle to arise Breast cancer awareness for the mAle gender.           A wake up call for men to pay attention to their love ones and learn more about genetic cancers.

To Deliver information to Hong KOng men about  early detections would save lives and breast cancer can also happen to men.

The images has been widely used for online medias, campaign events and other information materials.  

The "Slap me" Print campaign's idea was created and produced  by gordon Lund.

The Charity has invited many local male celebrities to support this campaign.


BRCA event
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